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Consumer Psychology and Behaviour Design

UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

UX Metrics: The Not-So-Secret Numbers Behind Great ExperiencesGary van Broekhoven
Published on: 09/04/2025

A no-nonsense guide to UX metrics. Learn which user experience metrics matter, how to measure them, and how they tie into business goals—all in a tone that won’t send you to sleep.

Behaviour DesignConsumer Psychology
Giving the Perfect Gift: The Power of Research

Giving the Perfect Gift: The Power of Research

Giving the Perfect Gift: The Power of ResearchGary van Broekhoven
Published on: 03/11/2024

Good research transforms ideas into meaningful offerings. My gift for my daughter was no different—it was shaped by understanding her needs. Imagine applying the same care to your audience!

Consumer Psychology

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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